Disney and Marvel are developing their latest cartoon show for Disney+ to go after their usual fans in the lucrative boy demographic as well as appealing to families and adults with Marvel nostalgia.
Hawkeye, from the Avengers movies, will be the latest Disney-branded cartoon show for Disney+ to take inspiration from some of Marvel’s most popular characters, with a female lead named Mockingbird, played by Sebastian Stan in the films, taking the new job of being in charge of a squad of trained assassins. Marvel previously kicked off their new Disney+ animation line with the live-action series Loki, which is still airing this year on Disney Channel.
The remaining Marvel shows Disney+ can expect are Hero Squad, led by Squirrel Girl; Avengers: Earth’s Mightiest Heroes, with Squirrel Girl as one of the main characters and Alpha Flight, led by Captain Marvel (played by Korean-American actress Annette Bening in Captain Marvel); and Marvel Rising, which is the latest strand in the Disney XD panel series to focus on characters from Disney movies and Disney Channel.
Disney’s website says Mockingbird “has decided to retire her gunslinging identity, but she’s not going down without a fight. She’s bringing in a few friends to help her keep an eye on the Avengers, and fight for justice in a world that needs her”.
Disney began setting their expectations high when they announced their streaming service in February 2016 and Disney also began trademarking names like Planet Hulk and Agent Venom, thought to be named after a pair of Marvel Comics characters. According to a leaked report, the Disney+ service will be cheaper to access than Netflix, with a focus on original shows over the legacy Marvel shows currently broadcast on Netflix.
This month Disney announced it was ending its deal with Netflix for streaming rights to the next two Iron Man movies, Avengers 4 and Spider-Man: Homecoming.